Unleashed Curiosity: Dog & Cat Health, Nutrition & Vet Advice by Vital Pet Life · Episode 45 · November 10, 2026 · 10 min
Donie Yamamoto on Amazon's Box by Box: Does Feedback Build Better Products?
Donie started Vital Pet Life to help one dog. Years later, a dolphin sanctuary was emailing to ask for fish oil. How does a business grow from a single rescue pup to a marine mammal customer? In this episode, Dr. Amber Da Silva, DVM, sits down with Donie Yamamoto to celebrate her feature on Amazon’s This Is Small Business in Box by Box Episode 6: How Two Founders Turn Customer Feedback Into Better Products. Donie shares what it was like stepping into a studio for the first time, the story that started it all, and why listening to pet parents shapes everything Vital Pet Life makes. What you’ll hear: How Tuxedo’s wiry, dry coat turned into the spark for Vital Pet Life Why Donie thought she’d end up in fashion, not the pet space The surprising story of a picky dolphin at a U.S. Virgin Islands sanctuary who needed his fish oil Building a business around purpose, not just sales, as Vital Pet Life heads toward its tenth year How customer feedback is shaping what’s next, including a new treat line If you’ve ever dreamed of turning something you love into a business, this one is for you. Sometimes the biggest ideas start with one dog and a lot of heart. 📺 Watch Box by Box Ep. 6: https://www.youtube.com/watch?v=KWV1PgwYSh4 ❤️ Connect with us: ᐧ Check out our website: http://www.unleashedcuriosity.com/ ᐧ LinkedIn: linkedin.com/showcase/unleashed-curiosity-podcast ᐧ Facebook - facebook.com/vitalpetlife ᐧ TikTok: @vitalpetlife ᐧ Instagram: @vitalpetlife ᐧ X: @vitalpetlife ᐧ YouTube: @vitalpetlife ᐧ Check out our website: www.vitalpetlife.com 🎧 You may also enjoy: Why Large Dogs Face the Longest Shelter Stays, and What Would Actually Change That https://smartlink.ausha.co/unleashedcuriosity/why-large-dogs-face-the-longest-shelter-stays-and-what-would-actually-change-that Music: Life of Riley by Kevin MacLeod (CC BY 4.0) Don't forget to follow us or send us your questions at [email protected] . Thank you for tuning in! #SmallBusiness #FounderStory #AmazonSmallBusiness #BoxByBox #WomenInBusiness #PetBusiness #CustomerFeedback #FishOilForDogs #RescueDogs #PetParents #PetPodcast #UnleashedCuriosity #VitalPetLife Hosted on Ausha. See ausha.co/privacy-policy for more information.